Possible Careers:
• Marketing directors
• Marketing managers
• Marketing associates
• Sales managers
• Communication specialists
Estimated Starting Salary:
• $45,000 - $55,000
Source: Zippia.com
Source: Zippia.com
The Marketing program at Michigan State University is known for producing leaders who can effectively manage the marketing function at for-profit and nonprofit organizations. The marketing program is designed to help students understand business activities that create customer value, such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, developing and managing new and existing products, making products/services available to customers, communicating the benefits of the product or service to customers, designing outstanding customer experiences, and sustaining mutually beneficial customer relationships. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, marketing strategy, marketing research, and business development/sales.
Requirements for the Bachelor of Arts Degree in Marketing
a. | Major Field of Concentration: A minimum grade–point average of 2.00 in the courses that are listed below (18 credits): | ||||||
(1) | All of the following courses (12 credits): | ||||||
MKT | 302 | Consumer and Organizational Buyer Behavior | 3 | ||||
MKT | 313 | Consultative Selling | 3 | ||||
MKT | 319 | Customer and Market Insights | 3 | ||||
MKT | 460 | Marketing Strategy (W) | 3 | ||||
(2) | Six credits from the following courses: | ||||||
MKT | 355 | Entrepreneurship: Strategic Marketing Planning and Launch | 3 | ||||
MKT | 383 | Sales Management | 3 | ||||
MKT | 410 | Product Innovation and Management | 3 | ||||
MKT | 412 | Digital Marketing | 3 | ||||
MKT | 415 | International Marketing Management | 3 | ||||
MKT | 420 | New Product Design and Development | 3 | ||||
MKT | 430 | Key Account and Customer Relationship Management | 3 | ||||
MKT | 490 | Independent Study | 1 to 3 | ||||
MKT | 491 | Special Topics in Marketing | 3 |
Students may elect to complete more than 6 credits from the courses that are listed in item 3. a. (2) above with the understanding that the grades earned in such courses will be included in the computation of the grade–point average of courses in the Major Field of Concentration.
Source: Michigan State University - Information listed is intended for educational purposes only, degree requirements are property of Michigan State University.